Purpose | Settings |
(Recommended for daily recurring delivery!) Send a second-use promotion to guests who checked out the day before and have a total of one stay. | Set “Latest Check-out Date” to “Yesterday”, and “Total Reservation Count” to “1”. |
(Recommended for daily recurring delivery!) Send a booking reminder to users who registered yesterday but haven’t made a reservation yet. Set “Membership Registration Date” to “Yesterday”, and “Total Reservation Count” to “0”. | |
Set “Latest Reservation Date” to “Within the last 180 days”. | |
Set “Latest Check-out Date” to “Within the last 180 days”. | By setting “Latest Check-out Date” to the range from 180 days ago to yesterday, you can target users who checked out within the last 180 days. |
Set “Latest Reservation Date” to “Before 1 year ago” or “Latest Reservation Date” ≤ [1 year ago from yesterday] to target users who have not made any reservations in the past year. | |
To display the Bot icon only to non-members who visited the website within the last 180 days, set the following:
This will ensure the Bot is shown only to the target users. | |
To display the Bot icon only to non-members who have no reservations, | |
Non-members who have agreed to receive emails | |
Member | |
Users who belong to a specific membership program among multiple membership programs | In the selection column on the far right, please check only the membership programs you want to include as recipients. |
(For those operating both business and resort hotels) To encourage private use by business travelers, send a 5% OFF resort coupon to users who have stayed at a business hotel but not at a resort hotel. | |
Re-engagement of users who used the service over a year ago but not within the past year (Recommended: send once a year or every six months) | Set “Latest Check-out Date” to “Not within the last 365 days” to target users who have not stayed in the past year. |
About Email Opt-in for Members
The newsletter consent setting at the time of member registration automatically filters users eligible to receive emails. Therefore, it is not necessary to segment by membership program or opt-in status when targeting for email delivery.
The “Email Opt-in” segment is mainly used for actions other than email—for example, to send LINE push notifications only to users who cannot receive marketing emails.